Archives for 2008

Twitter Monitoring For Lead Generation and Sales – The Twitter Leads

One the best referrals I get from Google is my post on Google as a Lead Generator. I get many leads as a result of people simply searching on Google for the services I offer. I recently found others that are using online tools as a lead generator as well. Twitter.   leads.jpg

I am speaking at an event in Miami this week with Rick Calvert of Blog World Expo and Chris Brogan. We are doing a panel on using social media to help promote your convention or trade show. The event is IAEE which is the trade show or convention for the trade show and convention industry. I am looking forward to being in Miami while the snow falls here in Denver. I sent out a Tweet on Twitter about heading out to the city.

Anyone want to organize a Tweetup in the Miami area Wednesday night?


Immediately upon sending out that Twitter I noticed that three new twitter followers were now following me. As is my norm I checked out these new followers and wanted to see their bio, where they were from and who they were following and speaking to on Twitter. Did i have anything in common with them, Should I be interested in following them on twitter as well? What I found was interesting. 3 out of the three new followers I had gained were from the hotel or travel industry in the Miami area. This is interesting because one of the followers had a pitch right in their bio. Coming to Miami? Check out our stuff. I am paraphrasing of course but this is a very interesting use of Twitter. They can quickly follow a user that sends out a tweet that contains a keyword they are interest in for instance “Travel Miami”. They set up a twitter search for that phrase and can quickly drill down and get a quick lead follow up to the person sending that Twitter. If I had been looking for perhaps their service, they are there and showing me what they have to offer. Chances are I might but their product or book travel through them or whatever the case might be.

I remember Robert Scoble talking about this when Marayam was pregnant with their child. He continued to ask why companies were not there looking for ways to sell him a stroller or to get him to sign up for their gods in a registry etc. This is doing exactly that. Using Twitter to generate a possible sale. I think this is an innovative way to do business. If they get a few sales or leads for sales using this method it makes sense. It is an inexpensive use of a social media tool.

[Pic via Glengarry Glen Ross]

Budgeting Social Media Management

Reading Marketing Profs Paul Dunay’s post regarding the company budget for social media I found it interesting specifically about the idea behind content creation. Paul states: Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels – here is where […]

Social Media Tools Like Twitter Can Be Tough To Implement

I struggle to help some companies not in the cool kids group get the traction they deserve and help with with the use of tools just like Twitter, which brings us full circle to my point (we had to get there sooner or later). … I get many people that follow me on Twitter and when I go to their twitter page they have perhaps 10 updates in the last 6 months or even not at all and they have 3000 people they are following and have about 100

The State of The Micromediasphere

One of the things I used to love about Technorati was when Dave Sifry would come out with his State of the Blogosphere address to all of us bloggers.  It sort of gave us a pie in the sky look at the number of blogs and what was happening on the back end of the […]

Twitter Keeps Flying But Magpie Makes The Money

As I was growing up in rural Colorado, we had plenty of opportunities to see magpies in their environment. They were usually standing over the latest roadkill. Basically they are scavengers. They get fed from nothing they have done on their own but finding the opportunity. I draw that picture to my own mind and […]

Twitter Is The Epitome of Social Media

I have been busily working out my Twitter thoughts here in the last few days as it has become apparent that I have a slight addiction that needs to be fed now and then as it relates to how I use the service.  I have, at this writing, just under 3000 people or organizations I […]

Reputation Management: It’s A Big Ass Internet

The other night I had a special and impromptu radio show talking about social media and what has become known as the  the Motrin video debacle. During the discussion and roundtable of experts,  we talked about the idea that Johnson & Johnson, the parent company of Motrin, and more specifically, McNeil Consumer Healthcare the company […]

Winning The Web Traffic Lottery

I continue to explain to people that this social media thing is not the quick fix, not the get rich quick and not the answered prayer or the be all and end all of business revival medicines.  Every time a story hits the Internet that gets a viral following, or a YouTube Video goes crazy, […]

The Social Media Armchair Quarterback and The Motrin Debacle

I have been running through my brain 100 different posts and ideas for what I see as armchair quarterbacking of the Motrin social media debacle, but I can’t seem to get a single opportunity to sit and write about what is going through the hamster wheel in my head.  Instead of trying to get all […]

Practical Magic vs. Practical Social Media

When I did my recent post about effective social media, I had a chance to peruse and surf around at some other colleagues that have written about the same ideas.  I wanted to take a moment to single them out so that my readers here could get another take or a different perspective on the […]