Are The Customers Finding You Actually The Customers You Want?

Much of what I discuss with customers and leaders of businesses is the idea that they must be findable.  Being findable is becoming easier with blogs, social networks and other applications.  Being findable is not as difficult as it once was given what we have been taught about search engine marketing and the people that have dissected the search game and engines like Google, Bing, Ask and Yahoo (source: YEAH! Local).  The question remains, are you being found by the customers that you want?

That may seem like a crazy question, but I can assure you I have been found by many customers over the course of the near 10 years I have been in business.  The spectrum of customers has been great long-time relationships and customers that have been such for about one phone call.  The problem is distinguishing those that make a good customer and those you would rather not have. How do you make it easier for those customers you want to find you?

You need to talk their language, and hang out where they are located.

You need to determine what your good customers represent.  They all have a demographic.  Perhaps your best customer is a small business or perhaps it is a very large corporation.  If you are not a B2B company and you want the consumer or individual, perhaps you want a certain age group or a typical man or a mother of 4 with income over a certain amount.  Only you know what your best customer represents. It’s one of the first things I ask new customers of ours. Who is your best customer?  With that said, and now that you have the traits of the perfect customer, you have to talk to that group and you have to make yourself more able to be found by that group.

If your perfect customer is men aged 18-35, are single and like to hunt and fish, you know their language. At least your should.  Most demographics can be found online and most of them hang out in certain circles and look for things a certain way.  Why spend time talking to Mommy bloggers on Facebook and Twitter, when you need to be blogging about how to survive in a forest when the temperature drops while hunting deer? Find out what your demographic is talking about and why they are finding you.  Then be more active in that area.  Your blog is an amplifier, your Facebook page a microphone and your Twitter stream is a personal note of 140 characters to the perfect customer.  Are you talking to your demographic?  If you are then your demographic will find you.  If you are catering to the perfect customer using social media, you will be found in social media by the perfect customer.

Email Verification Can Drastically Change The Bottom Line

Today’s guest post is from Justin Helmig of  Justin Helmig is the Vice President of Marketing at StrikeIron. StrikeIron is a cloud computing company that helps our customers reach their customers with a complete suite of data quality and communication solutions including Address Verification, Email Verification, Append, and SMS Mobile Marketing. For many companies […]

If You Missed Mediasphere Radio Today-Listen to Jeremiah Owyang and the gang on the archive

Did you catch the show today?  No?  Well you missed an awesome one.  Yes, I know I say that every week, but IMHO they are getting better and better every week. This week Jeremiah Owyang was our special guest, but no sooner did the conversation get rolling (we started with Hitachi), than did Chris Brogan […]

Simple Rules and a Bit of Luck to Successful Business Blogging

That’s what Sue Polinsky of Download Squad says and, frankly, I agree with her: So you want to start a business blog? Congratulations! Let’s start out by avoiding some of the “great blog mistakes” that too many potential bloggers make. [snip] Bottom line? Read blogs, find your voice, comment on blogs in your field and […]

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If you’re expecting a play by play here, maybe even some pity comments… sorry I came in late.  Was having lunch looking at a very cool video product.  The basis here is talking about economics of online, viral video (JibJab, not what I saw at lunch) … Starring You from JibJab … this is going to take […]

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Michael Linton on Open Money at Gnomedex 2007

I was privileged to have driven Michael to Seattle from Vancouver.  Granted we nearly didn’t get across the border, but that’s another story. Michael is absolutely freakin’ fascinating.  Pardon me if I don’t update this post often, because the idea of open money, well, it’s something that you have sit back to think to be […] opens Gnomedex 2007 Day Two

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Jason Calacanis Gnomedex 2007 Internet’s Environmental Crisis

Remember when you used to get the e-mail with the five new sites on the Internet?  Yeah back in like 1994. Now, spammers, phishers … essentially the dregs and scum of the Internet.  Now, how can we stop it? Example of this … e-mail is lost to marketing.  Spam killed it.  Yeah sure, it’s better, […]