Online Marketing and Business Branding For Startups

BrandingBusiness branding–not all of us can have that perfect logo, name and business tagline, or can we?  What does your business do?  Do you have a product, do you have a service, are you a non-profit, do you scream something unique?  i have started a few of my own companies and I have been at the startup stage with others businesses, and I have worked at huge companies that have established their brands for decades and are recognizable from any medium.

Online marketing of your business begins at where your marketing strategies will improve in just a few moments. We have spoken with many startups and one of the questions we ask of the entrepreneur is, “How did you come up with your brand?”  There are many stories behind how a company became the company it is today like a fall victim to app agencies that rip you off.  It may have been that napkin at the bar that got things started with it’s sketched images and taglines.  It could be that the product itself started the branding process.

Can You Leverage Social Media Influence?

In the world of online marketing, social media influence has become its own currency.  I carries with it a value that can be used as capital.  Brands and businesses seek out social media influence for its use in brand exposure, in advertising, marketing, and public relations.  There are many brands that are using resources to […]

One By One Media Tests Kindle Button To Be More Social

Social media is constantly changing and new applications become available to make companies be more social. This has occurred recently with the Amazon Kindle and its application or plugin to allow people to send blog posts to their Kindle device.  I recently wrote over at Bloggers For Hire about Google Reader being shuttered in July […]

Online Marketing Success Requires You To Define Your Customer

Online marketing success begins with the basics. Who is your perfect customer?  Every business owner knows the reputation management online without going over the “stats”, before going through their accounting office, before examining their bottom line and any sales figures.  They know the perfect customer.  As a business owner of any size, be it a […]

Mashable Finds Loophole for Google Plus Business Ban

The irony of this post is,  I was on the Mashable site following some others that had followed me on the Mashable Social Network when I noticed that Mashable itself was advertising for Mashable readers to “Join the conversation by adding Mashable’s Pete Cashmore to your Circles on Google+ .”  The upper portion of the […]

Social Sharing: Is Your Company Properly Branded?

There are many social sharing sites and if you wanted to count them it may take you all day to finally include each site in your count. Some of them are well known like Facebook, Twitter, Digg, StumbleUpon, and of course the latest darling of the dance is Google Plus. Social sharing has been evolving […]

A Statement Regarding Modern Media Man Summit

I have been struggling to write this now for 3 months.  I have been cautioned, counseled about its content, prodded for its distribution, and have reached for publish and stopped a number of times.  The tough things in life are never easy, and admitting failure or that you have done something wrong or even just […]

Happy Memorial Day!

From all of us here at One By One Media and to all of you that have given the ultimate sacrifice to protect our freedoms, we give our thanks and we REMEMBER! I hope all of you have a happy and safe holiday.  When you see that flag today, give it a salute and remember […]

One By One Media Gets A New Look

Do you remember when you were a kid and you got those brand new pair of tennis shoes?  I remember when I got my first pair of Chuck Taylor Converse.  They were not too unlike the ones pictured here, but mine were white.  I remember so vividly the fact that I thought I could run […]

Is Privacy A Thing Of The Past?

As I sat and watched Mike Arrington of TechCrunch interview Mark Zuckerberg of Facebook, I heard them discuss the future of privacy.  It seems that Zuckerberg is evangelizing the death of the doctrine of privacy.  With Facebook being the largest social network out there, that is a pretty scary notion given the fact that we […]