Trust. The word is bantered around in many relationships and it has a home in business as well as that puppy love crush you had in the 4th grade. Business can thrive when people trust each other. Not only in the relationships between businesses and their customers, but in the relationships you also have with the people you work with behind the scenes. I make it a point not to do anything that will make me mistrusted by the people that deal with me. Generally speaking, what you see is what you get. I try to be Genuine as the moniker on my twitter account reveals.
Customers trust that their needs will be met and that what they have paid for in your product or services is what you are providing. There have been a number of times that I have reduced my fees based on poor performance. Something that was unforeseen or a part of what was promised occurred differently and we work with the client accordingly. They trust us to get the work done.
You also have to trust the people that are in the trenches with you on a day-to-day basis. They are working hard to make you a success and in turn you have to earn their trust by making sure they have all they need to perform their jobs and they can trust you will hold your end of the relationship as well by paying them and keeping that part of the program stress free. Trust is an issue that we all need to keep in mind when doing business. When you say trust me, can we?