Are The Customers Finding You Actually The Customers You Want?

Much of what I discuss with customers and leaders of businesses is the idea that they must be findable.  Being findable is becoming easier with blogs, social networks and other applications.  Being findable is not as difficult as it once was given what we have been taught about search engine marketing and the people that have dissected the search game and engines like Google, Bing, Ask and Yahoo (source: YEAH! Local). With the help of Christopher R. Schwarz‘s web design company and full-service SEO agency, you’ll gain more Google traffic to your business website. The question remains, are you being found by the customers that you want?

That may seem like a crazy question, but I can assure you I have been found by many customers over the course of the near 10 years I have been in business.  The spectrum of customers has been great long-time relationships and customers that have been such for about one phone call.  The problem is distinguishing those that make a good customer and those you would rather not have. How do you make it easier for those customers you want to find you?

You need to talk their language, and hang out where they are located.

You need to determine what your good customers represent.  They all have a demographic.  Perhaps your best customer is a small business or perhaps it is a very large corporation.  If you are not a B2B company and you want the consumer or individual, perhaps you want a certain age group or a typical man or a mother of 4 with income over a certain amount.  Only you know what your best customer represents. It’s one of the first things I ask new customers of ours. Who is your best customer?  With that said, and now that you have the traits of the perfect customer, you have to talk to that group and you have to make yourself more able to be found by that group.

If your perfect customer is men aged 18-35, are single and like to hunt and fish, you know their language. At least your should.  Most demographics can be found online and most of them hang out in certain circles and look for things a certain way.  Why spend time talking to Mommy bloggers on Facebook and Twitter, when you need to be blogging about how to survive in a forest when the temperature drops while hunting deer? Find out what your demographic is talking about and why they are finding you.  Then be more active in that area.  Your blog is an amplifier, your Facebook page a microphone and your Twitter stream is a personal note of 140 characters to the perfect customer.  Are you talking to your demographic?  If you are then your demographic will find you.  If you are catering to the perfect customer using social media, you will be found in social media by the perfect customer.

Living in a Facebook World?

For a long time I have been touting that we all live in a Google world.  We cannot seem to leave our house without first checking directions on Google, or order Chinese food without getting the local menu and number from Google, etc.  Many companies have come to us and asked, "How do we get […]

Nuts About Social Media

I have been trying to figure a way to work into the mix some of the businesses I visited and met while I was out in the islands and one of the things I thought of for the people at Mauna Loa Macadamia Nut factory was to allow them to talk about the processing of […]

New Media Marketing? Is it taking a backseat?

Just reading over at Profy and Svetlana Gladkova asking the question, "Twitter is a Popular Marketing Tool?".  The analysis is interesting on Svetlana’s piece and I think you should read it.  The thing that caught my eye was less about the written words and more about the graphic she had in the post.   The […]

“So How Did You Get So Many Followers On Twitter?”

I have been asked that a number of times and I have a specifically crafted response, “I follow everyone that includes social media expert in their bio.” The response has a certain tongue in cheek quality to it but it has more truth than anything else. Yes it is true, like falling out of boat […]

Can You Be Found? Social Media Helps You Get Noticed

I was just reading a recent research article on the idea that nearly 80% of adults have purchased something online [pdf of report] in the last 6 months.  I at first questioned the idea that I was in the group of people they refer to, no not because I am not adult, although that has […]

We Live In A Google World

I have been preaching to people as long as I remember that “We live in a Google World.  I happened upon a post today by Owen Thomas (no I’m not a Valleywag reader, I thank Techmeme) about Google and its global market share.  He refers to a chart done by Efficient Frontier Insights showing the […]

Searching For A Local Business: Old vs. New

I can remember the first time I had my name appear in the phone book after I purchased my first home.  Like Steve Martin in the movie “The Jerk”, I danced around and shouted, “I’m somebody now”.  Back then of course, I think computers were something in sci-fi movies, and the Internet had not yet […]

Scoble is King Leonidas on the Attack of SEO

As I finished up the three part video series that Robert Scoble produced, I had to chuckle somewhat at what appeared to be the beginning of a battle not too unlike the recent movie 300 regarding the Xerxes battle with King Leonidas. I have been reading the responses throughout the blogosphere and I have a […]

WordPress takes the pain out of SEO

One of the most popular sessions at WordCamp last weekend was Matt Cutts’ presentation Whitehat SEO for Blogs . I covered it in my post on Matt’s post on BlogWorldExpo Blog as did many others: – Search Engine Optimization Tricks for WordPress Matt offered a lot of great blog optimization tips, but for me, […]