One By One Media Tests Kindle Button To Be More Social

kindlelogoSocial media is constantly changing and new applications become available to make companies be more social. This has occurred recently with the Amazon Kindle and its application or plugin to allow people to send blog posts to their Kindle device.  I recently wrote over at Bloggers For Hire about Google Reader being shuttered in July of this year and this new application comes at a opportunistic time for the folks at Amazon.  With bloggers looking to find ways to get their content in front of those readers that use devices to consume content, Kindle provides a way to distribute that content.

WordPress users can jump right into the distribution of their content on the Amazon Kindle by installing the Send To Kindle plugin in the WordPress plugin catalog. It is a simple plugin to install and the settings make it easy to create the button and allow you to put the sharing button in the front of the post or at the end of the post.  I will begin testing the service by putting the button at the end of the content like the Twitter sharing function here.  I am not sure that is the best location for its use at the end of the content that you are expecting people to save and read later.  It may be better used at the beginning of the text of the content after the title of the piece.  This is a new application and the use of it and its functionality is still to be determined.  I think there are other similar apps on the market out there and I will be looking into this more since the reader from Google is changing how wee get our content into the hands of those that want to read it.  All in all, Kindle is allowing us here at One By One Media to be more social.

Are The Customers Finding You Actually The Customers You Want?

Much of what I discuss with customers and leaders of businesses is the idea that they must be findable.  Being findable is becoming easier with blogs, social networks and other applications.  Being findable is not as difficult as it once was given what we have been taught about search engine marketing and the people that […]

Email Verification Can Drastically Change The Bottom Line

Today’s guest post is from Justin Helmig of StrikeIron.com.  Justin Helmig is the Vice President of Marketing at StrikeIron. StrikeIron is a cloud computing company that helps our customers reach their customers with a complete suite of data quality and communication solutions including Address Verification, Email Verification, Append, and SMS Mobile Marketing. For many companies […]

Social Sharing: Is Your Company Properly Branded?

There are many social sharing sites and if you wanted to count them it may take you all day to finally include each site in your count. Some of them are well known like Facebook, Twitter, Digg, StumbleUpon, and of course the latest darling of the dance is Google Plus. Social sharing has been evolving […]

Rethinking About [re]Think Hawaii and My New Community of Friends

I have been thinking about the previous year and the things that I did and accomplished and the clients I worked for and the partners I collaborated with in business.  Overall, it was an exciting year for me and a year that so some growth and a year for learning.  I had the opportunity to […]

Twitter Losing Trust

I was going through my feeds last night and funneling all of my reads as I tend to do in the evenings and sharing some of what I found to be interesting to my community through Twitter.  This is becoming more and more of a habit with me as I tend to pour through a […]

Dust Off Your Blog and Fix Your Foundation

I have been keeping ahead of the game of new and shiny objects by trying out the latest and greatest in tools that can be used for social media programs at companies. I have always come back to the main point of view as it relates to tools that work.  I was reading a recent […]

Preaching From The Social Media Pulpit

I have been preaching about blogging for a long time.  I have been an evangelist and telling companies that they had to blog more they had to have a place for people to “join the conversation” and making it possible for them to connect with their customers.  Like some of the preachers of the past, […]

The Social Media Revolution

I am behind the times on this one but I wanted to get it on my site to refer to it later.  This is a great video and worth the watch. Some of the information in this video is already obsolete.  Social Media is moving at a rate that none of us can keep up […]

The Twitter Blessing

I was just reading this morning on Techmeme the various sites that are discussing the closing down of the URL shortener service Tr.im.  I then came across a post written by Robert Scoble called, "Twitter’s platform shortcomings."  I have written a number of posts about Twitter here and we are seeing the company mature and […]