At least in our company, we get most of our client’s through Google searches done by companies looking for a blogging consultant or looking to hire a blogger for their company. I ran through our client list to see the number of companies that have contacted us to provide a professional blogger or to consult them on a social media campaign. One of the things that struck me was that a large number of them that had reached us or found us as a result of a Google search.
The conversation that prompted me to look at this in this light was a phone call from a prospective client. We had discussed our services and he was happy with our business model and thought that we would probably do business in the future. He then told that he had a difficult time finding a service such as ours, but eventually had found it through search. He explained the roundabout way he happened upon our site, and I recognized a common theme to his search. Everyone of the other clients had a similar story.
As a small business without a corps of sale people and without a huge marketing budget and a advertising team providing our message, we rely solely upon word of mouth, and being findable. I preach the same to each of our clients. In order for your business to be successful, it has to be findable. It’s nice to see the sermon actually works for me as well.