Buried under the weight of my inbox and trying to filter the spam from the real stuff I needed to get to today, I ran across a comment on Bloggers For Hire:
I was reading around some of the posts here and I found interesting things that you guys talk about, I just made a blog about quitting smoking resources and ideas that you might want to check out. If someone is interested in this topic just go to; [no I’m not going to give them the unearned link] and let me know what you think.
Thanks in advance.
On its face, this looks like perhaps a proper comment for a blog. In fact, Andy Beard discussed this earlier about companies, using Bloggers For Hire as an example, that might be offering “paid comments” and whether those might be ethical. I think that is worth a read if nothing more than to check out the comments that were left and the many opinions that surfaced.
Let’s take the above example and break it down. The first sentence supposedly lets me know that the commenter has taken the time to read my blog and it’s entries. It is decent copy that engages and compliments which might get through my bullsh*t detector, but of course I’m a paid professional and it promptly failed.
Next it indicates that he “made a blog”. This sounds like something that my 2 year old did in his pull-up diaper. It’s also a perfect example of what Stephanie says is a bad error. In the statement he talks about smoking. The comment just lost its relevance. I have no idea why this person would be talking about smoking on a blog about hiring bloggers.
Then comes the elevator marketing pitch. Come to my site, tell me what you think and thank you in advance. This is a waste of time and space because obviously we have already determined that your comment is nothing more than spam in a dress. You can dress up the comment, but of course, it’s still just spam.
I am a big proponent of commenting on blogs if you are a company looking to get into the social aspects of blogs, podcasts and other social media tools. If you are going to comment, please don’t clutter the inboxes of companies and other bloggers with this type of marketing plan. Make your comment add something to the post and to the overall experience of other readers. If you are taking time trying to lure readers with the above type of comment, you are wasting everyone’s time including your own.