Is Facebook The New Television In Advertising?

As we approach the Super Bowl this weekend, it is that time of year when we all gather around the television to watch our favorite event, not the game itself but the commercials that are aired during the game.  There have been parties centered solely around the advertisements, and they have sites dedicated to them, and those that have no idea what American football is that turn on their TV’s.

I was recently aware that Pepsi has decided to go in another direction for its advertising that normally takes place during the super bowl.  Many other companies are now getting online as well.  I think we are about to see this as a trend.  What is it that is capturing the hearts, minds, and most of all the attention of the public?  Facebook.

It used to be that the television was the pinnacle of the advertising world, and for the most part it still is, but that trend seems to be changing.  With Facebook now entering the hundreds of millions of users, brands are beginning to rethink their use of their advertising dollars.  In addition, the target is more precise and they are getting more conversions.  I have been try8ing to understand the metrics behind the idea of television advertising as well.  We used to hear of the millions of viewers that this show garnered, or the numbers of people watching each show, but there was never any real metrics to determine other than polls and ratings.  With Facebook and other applications, we can see the clicks, the landing pages, the exit pages etc.  It has a more precise feel to the campaign.

This is the way ot the future as it relates to advertising, and once the Facebook’s of the world can get millions of dollars to get your attention for 30 seconds, the next big thing will come along.

Comments

  1. Glenn says:

    Everyone creative must have redirected $ for SM. The ads on the SB were quite forgettable.

  2. Glenn I’m with you. I had a couple that I thought could make on the list of keepers, but for the most part I think they were lacking in execution.

  3. john says:

    Facebook is starting to be one of the things most talked about on the Internet and I am not surprised to see that companies are starting to see it’s power and trying to benefit from that.

  4. John I think Google is now taking notice as well when they come out with a product like Google Buzz. This is a way that they can compete with a slice of the Facebook pie in the social world. When Facebook comes out with its email client, we are going to have a cold war of sorts with the attention of the consumer.

  5. john says:

    The most incredible thing is the fact that Google is coming with an answer to all sort of things…Anyway, I am glad to see that Google is competitive in so many areas. Kudos to them!

  6. Apnapaisa says:

    Definately! Almost every young and older generation are there in facebook and the advertising ratio would look like this 8:2

  7. Social media is the new form advertising and will over ride Television very soon. And i agree with you @Apnapaisa

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