Online Marketing and Business Branding For Startups

BrandingBusiness branding–not all of us can have that perfect logo, name and business tagline, or can we?  What does your business do?  Do you have a product, do you have a service, are you a non-profit, do you scream something unique?  i have started a few of my own companies and I have been at the startup stage with others businesses, and I have worked at huge companies that have established their brands for decades and are recognizable from any medium.

Online marketing of your business begins at where your marketing strategies will improve in just a few moments. We have spoken with many startups and one of the questions we ask of the entrepreneur is, “How did you come up with your brand?”  There are many stories behind how a company became the company it is today like a fall victim to app agencies that rip you off.  It may have been that napkin at the bar that got things started with it’s sketched images and taglines.  It could be that the product itself started the branding process.

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