Pulling the Luddites along into technology

Vaspers the Grate and I have butted heads on more than one occasion.  However, that said, he’s been using Twitter to say some interesting things lately.  His commentary on people “not getting” Twitter, or any new technology for that matter, is very insightful (Hey Steven I bet you never thought you read that coming from me, eh? 😉 ).

It typically goes something like this…
You invite a blog ally or a blog-hating offline friend to join your Twitter communication channel. They read some of your tweets (Twitter messages), wherein you try to provide links to interesting tools and relevant articles. You make pithy profound statements as you experiment with various technologies.
But then they read the tweets of other Twitterers. Boring. Myopic. Narcissistic. Trivial. Frivolous.
Source: Vaspers the Grate

Steven goes on to remind us that the same has been said about a lot of technologies early on.  I’d like to extend this line of thinking to your clients.  Jim and I love our clients.  Hey they help us put food on the table and do what we love.  Sometimes, though, Jim and I (read me) need to help convince them that some new technology isn’t just the latest cool thing and is important.  I’m not talking about blogging.  If people call us they are already interested in blogging.  It’s the stuff that goes beyond it.  Maybe a new technology or technique to try.

The point is, how do you help pull your client along without pissing them off or making them feel stupid or taken advantage of?  Two words: pilot project.

New technology is scary to lots of folks.  New technology is even scarier to businesses.  A pilot project is a nice, defined way to test things out.  Set a good time frame, a discounted price (shared risk), and real measures of success.  Hey, maybe it won’t work, but maybe it will.  You never know and you might just learn something.


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  1. Leah Maclean says:

    I generally find that once there are a couple of the current/prospective clients competitors using the technology then they are more likely to give it a try. I engage with a couple of influencers in the industry, run a lower-cost, low-risk project with them. The others see the benefits and want to jump on board.

    And like most things there is a time and a place for new technology in business, and I let my clients set their own pace (with an occasional shove every now and again).

  2. Leah, True the push to let clients know that their competitor is doing it, that helps.

    I agree about letting clients set their own pace, usually. Sometimes you just have to push!

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