Reflecting on Jim’s Adobe post a bit more

I was chatting with Jim last night about his whole Adobe post.  There was a bit of a tempest in a tea pot around it pretty much saying Jim wasn’t doing his homework when he said this:

I can tell you what they are not doing, they are not having a conversation with the influential people in their industry. Sure they are presenting some cool things and people like Tim O’Reilly, Robert Scoble, and others are all madly discussing the new apps and talking about it, but from the Adobe side I get nothing but crickets chirping. Where is the Adobe blogger? If they are truly in competition with Microsoft, how about competing? Put a company evangelist on a blog and let the blogger talk to all of the people now linking to the rest of the discussion. Adobe may be getting excellent marks for their new and latest in technology but I give them an F in showing that they are truly in the market of discussing their products. Robert you have my permission to give them my email to fix this little problem.
Source: One By One Media » Scoble Counts Taps While I Play Taps For Adobe

Robert Scoble and John Dowdell were quick to point out there were tons of Adobe blogs out there.  Okay, fair enough. Why then, wasn’t any one linking to them them during the presentation?  That was really Jim’s point.  I think it eventually got across, but I think there is more to it.  Before I get to that, I thought this BLaugh cartoon seemed apropos:

So here’s the real issue is thatif you’re a company that is doing some big event, or even a small event, highlight it on your blog and make sure the bloggers who are there, link to it.

Take the Blog Business Summit, every Summit they live blog (along with the other myriad of bloggers there) let other people know they are blogging and link to the other coverage.  That’s how you use a blog for an event, and that’s what Jim really was getting at.

And yes, we do event blogging too.