Robert Scoble says he can judge what the buzz will be in the blogosphere by counting the taps on a keyboard at an event. Adobe is presenting some very cool things, and the tapping is furious from Robert’s description. Why is it that I am blowing taps for Adobe? They are missing the best and most influential of times in the blogosphere for a company and especially in an area of new products or applications. Here is a cutting edge technology company that is rolling out some exciting stuff and what are they doing to capitalize?
I can tell you what they are not doing, they are not having a conversation with the influential people in their industry. Sure they are presenting some cool things and people like Tim O’Reilly, Robert Scoble, and others are all madly discussing the new apps and talking about it, but from the Adobe side I get nothing but crickets chirping. Where is the Adobe blogger? If they are truly in competition with Microsoft, how about competing? Put a company evangelist on a blog and let the blogger talk to all of the people now linking to the rest of the discussion. Adobe may be getting excellent marks for their new and latest in technology but I give them an F in showing that they are truly in the market of discussing their products. Robert you have my persmission to give them my email to fix this little problem.
UPDATE: (3/1 11:42 a.m.) It seems I may owe the Adobe people an apology for initmating that they don’t have a blog. As Robert points out and as John said in the comments, there are 1 or 2 people that blog for the company. I wanted to clear up the point I was making. I wanted to get a company voice talking about the Engage meeting. I tried to find it in their blogs. I wanted to see if they not only invited all the cool kids to come and take a look but whether they had a blog I could merely click on that would take me right to the company’s corporate blog discussing the event. Sure, I can read the recaps of an employee’s blog of what he found interesting about the Engage meeting, but where is the communication from Adobe? If I have to do some kind of crime scene investigation to uncover the company message, what kind of communication is that? I am far too lazy for that much work. Am I to assume that John speaks for the company on this issue? Perhaps not since his tagline on his blog tells me, “I’m employed by Adobe Systems but my views are my own.” Where Adobe’s views? Did I miss it?
UPDATE 2: (3/1 12:10 p.m.) After searching for a while longer I did find one lone article by Ted Patrick. The good news? It only took less than 12 hours to find it.