That’s what Sue Polinsky of Download Squad says and, frankly, I agree with her:
So you want to start a business blog? Congratulations! Let’s start out by avoiding some of the “great blog mistakes” that too many potential bloggers make.
Bottom line? Read blogs, find your voice, comment on blogs in your field and follow a few rules and policies to be a better business blogger. A guarantee for success? Hardly; there’s that thing called ‘luck’ involved, too.Source: Business blogging bungles – Download Squad
There isn’t anything magic about having a successful business blog, okay maybe the luck part, but there are things that you can do to certainly help things along. When you read her list, the points are really pretty common sense–if you look at your blog as new communications medium. You need to tell us who you are, how we can reach you, and your articles need to be titled so we can figure them out. Sure, things like linking well (yes, I’m sorry, the days of “click here” are pretty much over) and finding your voice are tougher, but those also come with practice.
And while the MSM might like to portray bloggers as a mean-spirited bunch with nothing better to do than to poke fun at new bloggers on the scene, that’s far from the truth. So, take the plunge. Really, the water’s fine.