I have been asked that a number of times and I have a specifically crafted response, “I follow everyone that includes social media expert in their bio.” The response has a certain tongue in cheek quality to it but it has more truth than anything else. Yes it is true, like falling out of boat you hit water and like pulling up a Twitter bio you see “social media.” There are experts, gurus, strategists, consultants, wizards, rock stars and many other titles associated with social media people and their listed professions. I often joke about my own title. I have called myself social media consultant as it seems to be the buzz phrase, but I used to be a blog consultant, and my running joke at present is side bar wigetizer expert. You can never tell which way that tide will take you.
My point to all of this is merely to state that it really matters not the number of followers but the quality of those followers. If you sell flowers or if your business is chocolate covered cherries, chances are you can find your own niche on Twitter and any other network. Heck, some of those niches have huge networks. Scrapbooking is a group that comes to mind and knitters. They have a huge niche. You can find like minded people using some of the apps available, I mentioned before using Mr. Tweet, and then there is Twellow, and some of the other apps you can use. The idea is to find people that have your interest.
The important takeaway from this is to make sure you put the information you want people to see in your Twitter bio and profile. If you want people to find you, your bio should be filled with the keywords or phrases that people are looking for or trying to find. A look at Twellow makes my point. Just so happens at the time of this writing there are 3800+ people that have made “social media” a searchable term. Also it just so happens I have just over 4000 people I am following. Actually, it is more a coincidence because I am also following lots of mothers and fathers and other niche’s, but if you want to find a specific person to follow on Twitter, say an underwater basket weaver, I can find one for you (Thanks to @zinkly for allowing this bit of humor, our sole listed Twitterer at the time I put this together).
People talk all the time about search and increasing your search rank and search marketing, are you being found through this source? Ask yourself that question and I hope your answer is yes.
[Photo by Sreejith K]