Social Media: 0-60 In The Blink Of An Eye Doesn’t Happen


If you are thinking of going into social media you have to understand that going fast is not how it works. We are constantly sold the idea of going 0-60. From point A to point B as fast and with as little waiting as possible. We want instant satisfaction. We want to get there fast and get there before anyone else. We want instant results and complete satisfaction at the push of a button. I can think of a hundred of these statements. The problem is, social media doesn’t work this way.

When you started that first day of school or walked into your office that first day of work, did everyone love you right away? When you were on the first day of the job were you the star employee that now has the best parking space because you are employee of the year? Are you the new guy on the block and suddenly everyone has to have you on their list of must invites to the backyard bbq? Of course not. Social media is a journey to be certain. I have seen that some have driven the road faster than others but those that get there fast are a rarity. It takes a while to build trust and a relationship with your community. People need to get to know you. Like a first date you have to get to know each other and whether you want to go on a second and a third and finally after enough time has passed, a commitment can be made. Social media is the same way as relationship building in this manner. Some are better at it than others.

I am still developing relationships and traveling the journey myself. Some of the people I have met are gone and others are just getting into the game. I can offer this much advice. If getting on the social media freeway, make sure to get up to speed before merging. If not a crash is inevitable.

[photo via Irargerich]


  1. We live in the day and age of shortcuts. The companies who last are the ones that stick it out and work hard. Auto-following 2000 people might make you look big for awhile but its not sustainable. Sadly most people don’t understand this or think they’re exempt from it. It’s the reason that scammers still make money from phishing emails, people are eager for the million dollar shortcut. Almost no one makes a million without investing a ton of time and effort no matter how lucky they got when their niche took off.

  2. I have seen some real wrecks as those companies merge into the social media freeway. It took me a year just to call myself a blogging consultant, and I was still not sure I was doing it right. I spent at least a year cultivating a following and a community before I felt comfortable calling myself a daddy blogger. I wait until they put water in the pool before I jump off the diving board in the deep end of the pool. I’m spouting so many metaphors today! Thanks for the comment Doug. Welcome to the on ramp of social media.

  3. i like to take small steps into things like social media, that’s been said i still agree with you “someone need to get up to speed before emerging”. I been trying to make a successful blog, but after 4 years i am barely there…

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