Are The Customers Finding You Actually The Customers You Want?

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Much of what I discuss with customers and leaders of businesses is the idea that they must be findable.  Being findable is becoming easier with blogs, social networks and other applications.  Being findable is not as difficult as it once was given what we have been taught about search engine marketing and the people that have dissected the search game and engines like Google, Bing, Ask and Yahoo.  The question remains, are you being found by the customers that you want?

That may seem like a crazy question, but I can assure you I have been found by many customers over the course of the near 10 years I have been in business.  The spectrum of customers has been great long-time relationships and customers that have been such for about one phone call.  The problem is distinguishing those that make a good customer and those you would rather not have. How do you make it easier for those customers you want to find you?

You need to talk their language, and hang out where they are located.

You need to determine what your good customers represent.  They all have a demographic.  Perhaps your best customer is a small business or perhaps it is a very large corporation.  If you are not a B2B company and you want the consumer or individual, perhaps you want a certain age group or a typical man or a mother of 4 with income over a certain amount.  Only you know what your best customer represents. It’s one of the first things I ask new customers of ours. Who is your best customer?  With that said, and now that you have the traits of the perfect customer, you have to talk to that group and you have to make yourself more able to be found by that group.

If your perfect customer is men aged 18-35, are single and like to hunt and fish, you know their language. At least your should.  Most demographics can be found online and most of them hang out in certain circles and look for things a certain way.  Why spend time talking to Mommy bloggers on Facebook and Twitter, when you need to be blogging about how to survive in a forest when the temperature drops while hunting deer? Find out what your demographic is talking about and why they are finding you.  Then be more active in that area.  Your blog is an amplifier, your Facebook page a microphone and your Twitter stream is a personal note of 140 characters to the perfect customer.  Are you talking to your demographic?  If you are then your demographic will find you.  If you are catering to the perfect customer using social media, you will be found in social media by the perfect customer.

Social Sharing: Is Your Company Properly Branded?

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There are many social sharing sites and if you wanted to count them it may take you all day to finally include each site in your count. Some of them are well known like Facebook, Twitter, Digg, StumbleUpon, and of course the latest darling of the dance is Google Plus. Social sharing has been evolving […]

Social Media and Participatory Marketing

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Marketing has taken a new look as we enter the digital age. Companies are now looking for a new way to reach customers. They are reaching them in different ways because their customers are finding them in different ways. With everyone, even my 84 year old grandmother, searching the global market through Google, and getting […]

Pardon the Dust We Are Changing Some Look And Feel Here

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We are trying out the a new template, we were using Lisa Sabin-Wilson’s, template before ad she is doing some really cool things. I look forward to her book coming out on WordPress For Dummies. There might be some dummy actually mentioned in the book. We are trying some new things here to integrate some […]

“So How Did You Get So Many Followers On Twitter?”

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I have been asked that a number of times and I have a specifically crafted response, “I follow everyone that includes social media expert in their bio.” The response has a certain tongue in cheek quality to it but it has more truth than anything else. Yes it is true, like falling out of boat […]

Twitter Monitoring For Lead Generation and Sales – The Twitter Leads

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One the best referrals I get from Google is my post on Google as a Lead Generator. I get many leads as a result of people simply searching on Google for the services I offer. I recently found others that are using online tools as a lead generator as well. Twitter.    I am speaking at […]

Social Media Tools Like Twitter Can Be Tough To Implement

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I struggle to help some companies not in the cool kids group get the traction they deserve and help with with the use of tools just like Twitter, which brings us full circle to my point (we had to get there sooner or later). … I get many people that follow me on Twitter and when I go to their twitter page they have perhaps 10 updates in the last 6 months or even not at all and they have 3000 people they are following and have about 100