Online Marketing Success Requires You To Define Your Customer

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definesuccessOnline marketing success begins with the basics. Who is your perfect customer?  Every business owner knows the answer to this question without going over the “stats”, before going through their accounting office, before examining their bottom line and any sales figures.  They know the perfect customer.  As a business owner of any size, be it a mom and pop store on the corner or a multimillion dollar corporation, you know and have worked toward that perfect customer.  This is the the low hanging fruit that any company must have as its foundation.  Knowing this customer profile is important to your company and you need to take a moment to learn, identify and educate your entire company on the definition.

If you are a medium to large sized company this is a little more difficult as you begin the process as each department within the company may have a different customer.  The shipping department customer has already purchased the product.  Their customer is the receiver of the goods. This is different than the marketing department.  The manufacturing department has a different customer as does the human resources department.  As a business owner or as the one that must drive growth of the company and sales and marketing of the products and services you provide, you have to boil the basics down to their beginning.  Each of the groups I mention above as examples have differing wants and needs within the business cycle, but each boil down to the basic of what the company has a mission and message and what they provide.  The perfect customer can actually be identified within each department after it’s boiled down.  This is one in the same customer.

Now that you have identified the perfect customer, the question to ask is why is “defining” the customer important? There are times when you stray away from what provides the best success as a business.  You can remember early if you are a small business who your perfect first customer was when you started. Getting back to the basics of getting that customer will help you get back to being a successful business.  Define that perfect customer and begin defining success.  How do you define success?  Start by defining the perfect customer.

 

Social Sharing: Is Your Company Properly Branded?

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There are many social sharing sites and if you wanted to count them it may take you all day to finally include each site in your count. Some of them are well known like Facebook, Twitter, Digg, StumbleUpon, and of course the latest darling of the dance is Google Plus. Social sharing has been evolving […]

Is Facebook The New Television In Advertising?

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As we approach the Super Bowl this weekend, it is that time of year when we all gather around the television to watch our favorite event, not the game itself but the commercials that are aired during the game.  There have been parties centered solely around the advertisements, and they have sites dedicated to them, […]

The Social Media Revolution

I am behind the times on this one but I wanted to get it on my site to refer to it later.  This is a great video and worth the watch. Some of the information in this video is already obsolete.  Social Media is moving at a rate that none of us can keep up […]

The Consumer Side of Social Media: Purchasing A Mobile Phone

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For some time since the iPhone first made it’s appearance, I have been thinking about how I can keep up with the Jones’ and get into the smart phone arena. Those who also know me are the first to tell you I am not the guy that should be preaching the idea of technology or […]

Blogging Reaches The White House Courtesy of President Obama

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I was sitting and watching the festivities today as President Barack Obama, our 44th President is sworn into office, and couldn’t help but notice that they were discussing the fact that the White House website was changed over to the new administration at 12:03 p.m. EST. They indicated that the menu for the luncheon was […]

Social Media and Participatory Marketing

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Marketing has taken a new look as we enter the digital age. Companies are now looking for a new way to reach customers. They are reaching them in different ways because their customers are finding them in different ways. With everyone, even my 84 year old grandmother, searching the global market through Google, and getting […]

Have You Sourced Your Crowd Today?

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I have been thinking about that title for a while and how i could turn that into a million dollar money maker as a bumper stickers for the new social media generation. I was actually thinking of making a blog post about how we crowd sourced the people in Twitter, Facebook, Friend Feed–well you get […]

Pardon the Dust We Are Changing Some Look And Feel Here

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We are trying out the a new template, we were using Lisa Sabin-Wilson’s, template before ad she is doing some really cool things. I look forward to her book coming out on WordPress For Dummies. There might be some dummy actually mentioned in the book. We are trying some new things here to integrate some […]

Social Media: 0-60 In The Blink Of An Eye Doesn’t Happen

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If you are thinking of going into social media you have to understand that going fast is not how it works. We are constantly sold the idea of going 0-60. From point A to point B as fast and with as little waiting as possible. We want instant satisfaction. We want to get there fast […]