I have been following along with the hacked or leak of confidential documents from Twitter that have somehow been sent to Mike Arrington over at TechCrunch. I am really fascinated, not by the documents or what my possibly be in them, but how the story is being played by the folks at TechCrunch. Mr. Arrington is in the cat bird seat and knows all too well that this is the case. He is enjoying every waking moment of it. The boastful nature of this story is what I am watching.
I can see that the documents themselves are only in the hands on one news breaker and that is TechCrunch. They were not sent to anyone at ReadWriteWeb, Mashable or CenterNetworks, or any of the many other tech news companies out there. If they were, they would all be playing chicken with the documents to get the most press coverage possible. I am acutely aware and so is Mike Arrington that he holds the keys to that kingdom at the moment. He alone has the magic. I will be watching to see how many posts come out before the first leaked document, and what that document will reveal, if anything. I would say there is not much sex to it or he would have long since posted the information for fear of being scooped. This part also makes me wonder how it is known that he won’t be scooped on the story unless of course, he himself knows that the information is only in his possession which causes some questions. How does he know this? Has he talked with the hacker that provided the info? It’s all very much like a "deep throat" thing.
Mike is going to play this orchestrated tune to the very last. For now, I am going to just watch it as it happens like a Broadway show.
UPDATE: The stories are now being produced one at a time. I am predicting that they are now watching to see what is reproduced and watching like a hawk as to whether they get attribution on each and every post. Anyone else want me to pass the popcorn?