I have been preaching to people as long as I remember that “We live in a Google World. I happened upon a post today by Owen Thomas (no I’m not a Valleywag reader, I thank Techmeme) about Google and its global market share. He refers to a chart done by Efficient Frontier Insights showing the market share of the search engines across the globe.
Obviously as the chart shows, Google is enjoying the lion share of search marketing. Some say it is because they are more targeted with their technology. Others say it is because they have more advertisers and more publishers. I think it is because they do search better than any other company. It will be interesting to see if Microsoft is able to capture a little more piece of the pie and if they can put a dent in the market share owned by Google. When I hear that Yahoo is thinking of outsourcing its search to Google, it does not give me much confidence that Microsoft is getting the best in search from Yahoo, and obviously its search engine at MSN is not making much of a race of search in its own right.
UPDATE: For a deeper analysis check out HipMojo.com