There are many people out there getting into shape this week. Those 2009 New Year’s resolutions are getting into full swing. This is a time for the local gym to be jam packed with new people. That new guy that has a large gut (yes I am raising my hand), and an unused sweat suit will be showing up full of vigor and ready to be the next calendar boy or Men’s Health magazine cover. He’ll go a few days and then the pain will set in and the monotony will start and suddenly the honeymoon is over. They have small result on the scale and they think “wow this is easy” or they think “boy, I have this exercise thing licked.” Then reality hits and they suddenly wonder why they are having to actually work at it. The scale quit moving, or they get busy doing other “more important” things.
This is very similar to the idea of social media and starting that as a business. Many business people have all said to themselves, “I need to start a social media program here.” They perhaps even make it a resolution for the new year.
They do a little research and get all jazzed about how it is going to change the way they market, advertise and interact in their community of customers. It is going to save them in this dark and scary economy. The propaganda they have read, and yes I consider it nearly as bad as propaganda, tells them that their troubles are over. Start a blog and you can sit back and watch the needle move to the black, get on Twitter and Facebook and watch you bank account soar. Sure they get a little bit of a result in the beginning as anything that is new. They watched as their weight on the scale drops a bit, like the guy that cuts Christmas fudge out of his diet and gets on the treadmill (raises his hand again). Then as with the guy that started his exercise routine, it starts to get hard, and the results are not easily seen, and the monotony starts to get the better of them and they finally abandon the program going back to the old ways. Gone is the difficulty, and that lactic acid burn they means it might be hard again tomorrow.
I’m like that trainer in the gym that everyone seeks out in January only to cuss out in March as it gets more painful to continue. I’m everyone’s go to guy when they want to get started then suddenly I’m the enemy and that evil guy that keeps pushing them to keep posting on their blog or to make those comments in Twitter. Many of them don’t have the discipline for it. Like the person that sets out to be the latest cover of a magazine they end up abandoning the program. Those that start and quit are not uncommon. The one that sees it through are the ones that will be the cover of a magazine soon. Which are you going to be this year. Can we push through the hard part?
[photo via DryRot]